Club Mission: Celebrate and preserve the culinary heritage of the 1930s through the 1960s.
Club Overview: A community for vintage recipe enthusiasts where members can access exclusive content, participate in discussions, and receive curated vintage recipes and tips each week.
Membership Benefits:
- Weekly vintage recipes delivered to members via email.
- A monthly newsletter packed with insights, stories, and retro food trends.
- Early access to vintage-inspired products from the online shop.
- Members-only events (virtual or in-person, like recipe swap nights or vintage cooking demos).

Themed Recipe Series:
- Each week features a recipe with a theme such as "Classic Cocktails," "Sunday Suppers," or "Vintage Desserts."
- Recipes include detailed instructions, original or adapted versions, and suggested modern adaptations (if applicable).
- Accompanying historical tidbits or anecdotes to give context and background on the recipe's origin and popularity during the mid-century.
- Member Contributions:
  - A rotating "Member Recipe of the Week" feature where club members can share their own vintage recipe finds or creations.

Structure:
- Featured Article: A deep dive into a particular culinary trend from the 1930s–1960s, a spotlight on a cookbook, or a famous chef from the era.
- Recipe Highlights: Recap of the most popular weekly recipes, plus one exclusive recipe only available through the newsletter.
- Vintage Kitchen Tips: Household or cooking tips from old magazines or cookbooks.
- Vintage Finds: Highlights of the shop’s latest vintage kitchen items, utensils, or memorabilia available for purchase.
- Member Spotlight: Featuring a club member’s cooking journey or a vintage kitchen set-up.
- Upcoming Events: Announcements of club activities, such as live demos, cooking challenges, or retro-themed events.

Discussion Forums/Groups:
- Exclusive space for members to discuss vintage recipes, share tips, and ask questions.
Cooking Challenges:
- Monthly cooking challenges encouraging members to try out specific vintage recipes and share their results on social media or the forum.
Recipe Swap Events:
- Virtual or in-person gatherings where members share recipes and kitchen experiences.
Vintage Cook-Alongs:
- Live cooking sessions where members can follow along with a host preparing a vintage recipe in real time.

Exclusive Discounts:
- Members receive discounts on vintage items featured in the shop, including cookbooks, retro kitchen tools, and curated recipe boxes.
Vintage-Themed Merchandise:
- Members get early access to vintage-inspired items like aprons, utensils, and retro décor for their kitchen.
Curated Collections:
- Specially curated collections related to the recipes shared in the club, making it easy for members to recreate the experience at home with authentic tools or ingredients.

Basic Membership: Free membership that includes weekly recipes and monthly newsletters.
Premium Membership: A subscription-based membership launching Spring 2025 with extra perks such as live cooking classes, access to exclusive recipe archives, and bonus discounts in the shop.